Digital advertising is promoting your products or services directly to your potential customers through digital platforms like websites and social media.  Digital advertising uses a variety of media formats, including text, image, audio, and video. As digital advertising moves through the marketing funnel from brand recognition to conversions, it fulfills several business objectives.

The old-fashioned form of advertising that was formerly carried out through offline media like TV, magazines, billboards, and hoardings is being replaced by digital advertising on a global scale.  

One key difference between digital and traditional advertising is the flexibility to make the advertisement go live. While distributing ads through newspapers, and painting ads on billboards are time-consuming, digital ads on the other hand are easy to create and appear instantly on the digital platforms once created.

Also, print advertising is not meant for editing after it is published however digital advertising gives you the flexibility to edit an ad multiple times even after it is live. 

Another key difference is that traditional advertising is not targeted. This means you can’t choose your audience after printing an ad in a newspaper or magazine or after a commercial is aired on TV. But with digital advertising, you can precisely target an audience of specific demographics and interests for your ads. 

In today’s digital world people spend a significant amount of time each day with their smartphones, laptops, or tabs browsing social media, digital news, websites, or streaming services. Businesses now have a golden opportunity to reach out to potential clients directly by displaying digital ads. While they might not purchase your product or service right away, your advertisements might increase brand recognition and lead to more sales in the future.  

Digital ads come in various formats.

Search advertising – Text-based advertisements that show up on search engine result pages based on the keywords that users enter into their search.

Display advertising – These types of ads are a mixture of text and stunning visuals like images or animation that appear on websites and apps you visit. 

Online video advertising – These are short video ads appearing before, during, or after the streaming video you watch. on a website or app. 

Streaming video advertising – video ads that play during shows on OTT platforms.

Audio advertising – audio ads played before, after, or in between podcasts or music streams.

Social media advertising – these ads appear on social media platforms like Linkedin, Facebook or Instagram.