Task

Teamology, a reputed digital PR and marketing agency, was tasked with handling the PR and social media marketing for BrandEdge 3.0. BrandEdge is a significant event focusing on the convergence of brand strategies, digital marketing, and public relations. Teamology’s role was to enhance the visibility and engagement of the event through strategic PR and social media campaigns.

Objective

The objective of Teamology’s PR and social media marketing for BrandEdge 3.0 was to amplify the event’s visibility and engagement across multiple platforms, positioning it as a premier industry gathering. By leveraging strategic content creation, influencer collaborations, and targeted campaigns, Teamology aimed to attract a diverse audience, enhance brand credibility, and generate buzz that extended beyond the event itself, ultimately driving participation and fostering long-term relationships with key stakeholders.

Project Name
PRSI Kolkata’s BrandEdge 3.0 achieved over 6.4M audience reach with Teamology’s social media marketing
Client Name
PRSI Kolkata
Our Role
Social Media Manage
Project Time
28 Days only

Strategies

Teamology employed a multi-faceted approach, focusing on the following key areas:

Content Creation

Developed high-quality content, including graphics, videos, and written posts, highlighting the key aspects of BrandEdge 3.0, its speakers, and sponsors.

Influencer

Collaborated with industry influencers to amplify the event's reach.

Media Relation

Engaged with key media outlets to secure coverage before, during, and after the event.

Social Media

Leveraged platforms like Linked Twitter, Instagram, Facebook to drive engagement, update, and interact with the audience.

Event Coverage

Provided live updates, behind-the-scenes content, and real-time engagement during the event.

Outcomes

Hard work finally pays off. Below are the numbers because we are an excellent team in
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Total Interaction

in all social media

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Facebook

Reach

0 m

Instagram

Reach

0 k

Linkedin

Reach