Want more traffic to your website? Ever heard about backlinks? In simple terms, backlinks are links on other websites that directly transfer to your website. These are used to uplift the search engine ranking and overall SEO of a website. Using these links increases brand visibility and boosts the domain authority to gain more user engagement. Earning high-quality backlinks ensures a higher ranking of the websites in the search results.
Let’s make it clear that getting quality backlinks isn’t super easy, but you can definitely do it using the right strategies. Are you aware of the methods that can be used to gain high-quality backlinks? No? Let’s dive into this blog.
Method #1: Guest Posting for Gaining Quality Backlinks
Guest posting is one of the best link-building strategies, as it allows you to get backlinks from websites having high domain authority. Guest blogs are written for publishing on other websites. This is a useful tactic that brings the best results for the newly launched websites. So, how can guest posts enhance your website’s SEO? Let’s have a look at the given points:
Benefits
- Generates high-quality leads
- Develops relationships with high-authority websites and
- Earning high-quality backlinks.
- Boosting website traffic
- Enhancing brand visibility
- Improving overall SEO
- Creating an authority.
- Increase Trustability
- Promoting Contents
Limitations
- Linking to low-quality websites
- Content Rejection
- Time-consuming
- Poor content with keyword stuffing
- Link building competition
- Identifying target audiences
Steps for Guest posting
- Know your target audience
- Choose your niche
- Research relevant websites that accept guest posts.
- Avoid low-quality links
- Submit the article and get it published.
Method #2: Role of Social Media Backlinks
Do you want to enhance your website SEO? You must get familiar with social media backlinks as it is the easiest and most effective tool for gaining an audience. That’s right – social media platforms that we use daily can be used as a powerful tool for backlinking. You can add links in comments, social media posts, and profile bios.
Ok, wait. Let’s make it more clear. When anybody shares the link to your content on their social media pages, it creates a backlink for your website. Social media backlinks appear in bios, comments, or posts shared on different social media platforms like Facebook, Instagram, etc. These tactics will allow you to reach a large amount of audience and build brand awareness. Do you want to explore more benefits of social media backlinks? Let’s dive in.
Key Benefits
- Increased online visibility of the brand or website
- It is a cost-effective method
- It enables websites to reach a wide range of audiences
- It allows you to earn high-quality backlinks from authoritative websites
- Enhancing the reputation of the brand
Now, Let me explain the uses of the different social media platforms-
a. LinkedIn: LinkedIn is one of the largest social media networks where businesses and professionals interact regularly. About 1 billion users use this platform to enlarge their network. You can add website links to the contact section of your LinkedIn profile. At the same time, you can post valuable blogs, adding links in the featured section.
b. Facebook: It is the most popular social media network used by a large pool of audiences. Marketers mostly use it to maximize their ROI. You can add your website link in the ‘About’ section of your Facebook account. Moreover, the most important links can be pinned in the ‘Featured Section.’
c. Twitter: Having 620 million global users approximately, Twitter is another useful social network that is used by professionals. Adding a website link in the bio can help you reach more audiences. You can also include relevant blog links with your tweets.
d. Instagram: Do you know that Instagram has over 2 billion active users every month? Website owners use Instagram to post valuable links, which increases their website traffic. This social media network will allow you to add relevant links to your bio, thus enhancing the online visibility of your website.
This method has some drawbacks as well. Let’s learn about the downside of this link-building method.
Limitations
- Change in social media algorithms
- High competition
- Creating high-quality contents
- Monitoring and tracking
- Risk of overusing links
Steps To be followed
- Upgrade your social media profiles
- Optimize all the existing website contents
- Create quality contents
- Using impactful keyword
- Set strategies based on market trends
- Check user feedback and reviews
- Collaboration with influencers or other bloggers
Method #3: Identify and Build Broken Link
Broken links are the hyperlinks that point out the poor websites that no longer exist. Dead or broken links in a website negatively affect the ranking of a website. Therefore, the website owners want to replace those dead links. You need to find out those dead links on relevant websites and suggest your content as a replacement.
Benefits
- Increase in search engine ranking
- Earn high-quality backlinks
- Enhance user-experience
- Improve domain-authority
- More user-engagement
- Build relationships with relevant websites
Limitations
- Low response from the website-owners
- Time-constraint method
- High-competition
- Needs high-quality content for replacement
Steps To be followed
- Identify Relevant Websites
- Use Broken Link Checker
- Recognize Broken Links
- Reach website owners
- Create Relevant Content
- Follow Up and Track
Method #4: Skyscraper Technique for Getting Quality Backlinks
Here’s another useful method to gain SEO backlinks. Most people think that high-quality content is enough to bring backlinks naturally. But it’s not enough. You need to plan and promote your content in a very systematic way.
Skyscraper Technique is a very useful technique that guarantees you to get quality backlinks. This method involves the identification of high-quality existing content that has many backlinks. This identification can help you craft better content, easily acquire backlinks, and improve your website’s search engine rankings.
Here, we make it simpler in three steps:
- Finding Popular Contents: Search for well-ranked blogs or articles in your niche that have lots of backlinks. Research the content thoroughly to produce a better one.
- Modification of the Content: Create a better version of the identified content by enhancing its visual appeal with better designs and up-to-date information
- Reaching authoritative websites: The final step is to contact the websites that have backlinked the original content. Suggest to them the better version of the content.
Benefits
- Higher SEO Rankings
- More organic Traffic
- High domain authority
- High Conversion Rates
- More user engagement
Limitations
- Highly Competitive
- Needs more time for research
- Requires good quality contents
- Needs the capability to build a strong connection
Check this out: 4 Proven Strategies for Earning High-Quality SEO Backlinks That Skyrocket Your Rankings
Final thoughts
To enhance your website traffic and online visibility, you need to acquire high-quality backlinks. Building backlinks requires time and effort. By following the given SEO backlink techniques, you can improve your site’s authority and ranking. But, there is a catch – the methods mentioned above can be impactful if used strategically. Each method has its own challenges, but using them correctly can boost your site’s ranking, significantly. Ready to get high-quality backlinks? Contact us to boost your website’s performance rapidly and retrieve high-quality backlinks.
