Campaign Planning and Execution:

• Develop and implement media buying strategies to achieve client objectives.
• Identify target audiences and recommend optimal channels for campaign delivery.
• Collaborate with the creative team to ensure the development of compelling ad creatives.

Publisher Negotiation and Relationship Management:

• Build and maintain relationships with publishers and media partners.
• Negotiate and secure favorable terms for digital advertising placements.
• Stay informed about industry trends, emerging technologies, and new advertising opportunities.

Campaign Optimization:

• Monitor campaign performance and key metrics.
• Analyze data to identify trends and make data-driven decisions for campaign optimization.
• Implement A/B testing and other optimization strategies to maximize campaign effectiveness.

Budget Management:

• Work closely with the accounts team to establish and manage campaign budgets.
• Monitor expenditures and ensure campaigns are within budgetary constraints.
• Provide regular reports on budget utilization and campaign performance.