New Year, New Goals: How to Create a Winning Marketing Strategy in 2025
A new year brings new goals for your business. Just take a moment and think: How effective was your marketing strategy last year? Perhaps a few plans worked well, but now nothing works like before. Can’t you see a genuine need to upgrade your tactics here? You know...
5 Essential Roles and Responsibilities of a Premier Advertising Agency
We all grew up watching ads on TV or mobile! Some ads left lasting impressions, while some made us sick and tired, forcing us to skip them. But what exactly is advertising in the first place? Businesses use Advertising as a medium to convey messages related to their products,...
Transform your Marketing Strategy: Unlock the Power of the 3 Pillars of ATL, BTL, and TTL for Proven Results
A choice of strategy plays a critical role in determining the success of your campaigns in a fast-evolving marketing world. Indeed, businesses often get perplexed between ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing. Every three frames has...
PR vs Advertising: 6 Key Differences for Success
Do you see PR vs advertising from the same angle? If you do, you are wrong! Many believe that PR and advertising are the same. In reality, they have distinct goals and approaches.
Before working for a PR agency, I too had a misconception. I used to think PR and advertising...
Boost Online Visibility: 5 Powerful SEO Marketing Tips
Master SEO marketing with this comprehensive guide. Learn about keywords, content optimization, technical SEO, and more. Boost your website’s visibility and drive organic traffic.
5 Powerful Ways Storytelling Shapes Modern Digital PR Campaigns
In today’s fast-paced world, crafting effective digital PR campaigns is crucial for every business to capture and retain public interest, especially at a time when people have such low attention span.
Business owners use various kinds of PR and Digital PR campaigns to...
