Introduction Are you frustrated with not getting enough clicks on your website even after using keywords? That might be due to the growing occurrence of zero-click searches.  It’s great for a viewer to get what he wants without having to click further, but the website takes...

There are a few types of SEO techniques: white hat, grey hat, and black hat. In SEO, these refer to the methods used to get more traffic on a website. White hat refers to good SEO practices recommended by search engines, while black hat refers to bad SEO practices that...

Introduction Migrating a website can feel like moving into a new home.  You’re eager for a new beginning, but you’ll be in a hurry if you neglect to bring the necessities. Similarly, you risk losing rankings, traffic, and years of arduously earned visibility if...

With how vast Digital Marketing is, it is no wonder that it has tons of acronyms, maybe more than a medical textbook. Hence, beginners often confuse SEO and GEO. Although they sound similar, they have very different strategies. So, to grow online and understand the difference...

Introduction In this hyper-connected digital era, people look up anything before making any decision. From “dentist near me,” “best coffee shop in town,” to “plumber in my area,” every search has one thing in common: local intent. That’s where Local SEO comes into play....

When you read a blog or browse a website, you often see clickable words or phrases highlighted in blue or underlined. You click on them, and they take you to another page. That clickable text is called anchor text. But here’s the real question: what is anchor text in SEO, and...

In today’s digital era, thousands of websites compete to solve people’s problems. Hence, businesses must fine-tune their websites to withstand the pressure of competition. To put it simply, launching a website is similar to opening the doors to a brand-new store....

Introduction Did you know that 7 out of 8 people now search on Google before planning a trip? Some look for “best travel agency in Andaman,” others search for “Darjeeling tour package 2025.” If your travel agency doesn’t show up in those search results, potential customers...

Introduction It is evident that, despite the ever-changing SEO ranking factors in 2025, all Google wants is for its users to be happy and satisfied. Dwell Time in SEO is an important factor that is often misunderstood but has a strong influence on search performance. Hence,...

Introduction In an ever-competitive world of digital marketing, your website structure has the power to make or destroy your ranking potential. One of the most effective and often overlooked practices for improving an SEO strategy is the silo strategy. For a better...