So, you’ve decided it’s time to start actively monitoring your competitor’s keywords. Smart move. With markets more competitive than ever, staying on top of what others are doing in your space can be a dealbreaker for your business.  But let me guess – after a quick...

Introduction Many marketers today wonder whether backlinks still matter for SEO ranking in 2026. With rapid improvements in AI search, Google’s shift toward EEAT, and a stronger focus on user intent, the role of link building has definitely evolved. But it has not...

Introduction Are you frustrated with not getting enough clicks on your website even after using keywords? That might be due to the growing occurrence of zero-click searches.  It’s great for a viewer to get what he wants without having to click further, but the website takes...

There are a few types of SEO techniques: white hat, grey hat, and black hat. In SEO, these refer to the methods used to get more traffic on a website. White hat refers to good SEO practices recommended by search engines, while black hat refers to bad SEO practices that...

Introduction Migrating a website can feel like moving into a new home.  You’re eager for a new beginning, but you’ll be in a hurry if you neglect to bring the necessities. Similarly, you risk losing rankings, traffic, and years of arduously earned visibility if...

With how vast Digital Marketing is, it is no wonder that it has tons of acronyms, maybe more than a medical textbook. Hence, beginners often confuse SEO and GEO. Although they sound similar, they have very different strategies. So, to grow online and understand the difference...

In this hyper-connected digital era, people look up anything before making any decision. From “dentist near me,” “best coffee shop in town,” to “plumber in my area,” every search has one thing in common: local intent. That’s where Local SEO comes into play.  Local SEO is no...

When you read a blog or browse a website, you often see clickable words or phrases highlighted in blue or underlined. You click on them, and they take you to another page. That clickable text is called anchor text. But here’s the real question: what is anchor text in SEO, and...