Introduction
Instagram is no longer just about photos—videos are now the real playing field. Especially with the skyrocketing popularity of Reels, the game has changed. Many people ask: How to gain views on Instagram? or How to get views on Instagram videos? But the truth is, increasing views isn’t just about luck. If you follow a few smart strategies, you’ll start seeing a noticeable boost in your Instagram video views and Reels engagement.
In this blog, we’ll walk you through:
- How to increase Instagram views step by step
- Which formats work best for posting
- And how to align with the algorithm to effectively boost your Instagram video views
How are Instagram views actually counted?
- Reels and Feed Videos: If someone watches at least 3 seconds, it counts as one view.
- Stories: A view is counted instantly as soon as someone opens the story.
- Live Videos: The moment someone joins the live, it’s considered a view.
So, it’s not just about creating videos—the real challenge is keeping viewers engaged.
How to get more Instagram views?
The following are some of the proven ways to increase video views on Instagram:
1. Maintaining Content Quality and Consistency
If you think that just creating one beautiful video will bring in thousands of views, think again. Instagram is a platform where millions of videos are uploaded every day. So, to stand out in the crowd, you need to focus on both the quality and consistency of your content.
Let’s start with quality:
- Visuals: Keep your video resolution as high as possible—HD or Full HD. Blurry videos rarely capture attention.
- Audio: Equally important. If your sound is unclear or filled with distracting background noise, viewers will likely scroll away within seconds.
- Hook early: Your content must grab attention within the first few seconds. On Instagram, people scroll quickly—so you have just 3–5 seconds to make an impact.
Now, about consistency:
Instagram’s algorithm favors creators who post regularly. For example, if you post once a week and someone else uploads Reels daily, the algorithm will prioritize the other person’s content in users’ feeds.
That doesn’t mean you need to post every day. Instead, create a posting schedule—say, 3 or 4 times a week on fixed days. This helps your followers anticipate and look forward to your new content.
Most importantly, stick to a theme or niche. If you post a travel Reel today, a cooking video tomorrow, and something completely different the next day, your audience may get confused. Choose a clear theme or content pillar so your profile builds a recognizable identity.
2. Timing and Consistency Matter
- Check your Instagram Insights to find out when your followers are most active.
- Posting at those peak times can significantly boost likes, comments, and shares—helping your video reach the Explore page more easily.
- And don’t forget to post regularly. Uploading at least 3–5 Reels per week can accelerate your growth and visibility.
Also Read: Best time To Post on Instagram For More Engagement
3. Use Hashtags and Keywords Effectively
- Combine broad hashtags (like #Inspiration, #Foodie) with niche-specific ones (like #StreetFoodKolkata, #VeganBreakfast) for better reach.
- Include 10–15 relevant hashtags in each video to maximize discoverability.
- Using keywords in your captions helps your content show up more easily in both AI search and Instagram search. For example: The best way to increase Instagram views
4. Leverage Trends and Sounds
- Using popular music and trending templates can significantly increase the chances of your Reels going viral.
- But don’t rely solely on trends—make sure to add your own unique touch to stand out.
5. Boost Engagement
- Ask questions in your captions, like: “Will you try these tips?”
- Reply to comments, and respond to mentions and tags to keep the conversation going.
- When viewers save or share your video, the algorithm pushes your content to even more people.
6. Use UGC and Collaborations
- User-generated content (UGC) is one of the easiest ways to increase views.
- Reshare videos created by your followers to build trust and engagement.
- Collaborate with micro and nano influencers—your video will gain visibility among their audience too, boosting your overall views.
7. Analyze and Refine
- Go to Instagram Insights to check your views, reach, and watch time.
- Identify which videos are performing best—and double down on that type of content to maximize results.
Which Format Should You Post On Instagram?
- Reels: These days, the videos that go viral while scrolling through Instagram are almost always Reels. That’s because the algorithm prioritizes this format. So, if you want to boost views quickly, Reels are your best friend.
- Stories: Ever noticed that your followers tend to check Stories first? They’re light, easy to consume, and great for driving quick engagement.
- Feed Videos: Perfect for long-term branding. These videos stay visible on your profile, helping build a strong brand image over time.
- Live Videos: Nothing builds real connection like going live. You can interact with your audience in real time, answer questions, and strengthen your relationship with followers.
Avoid common mistakes
- Posting videos without a hook
- Using irrelevant hashtags
- Ignoring comments and mentions
- Relying only on flashy, ad-style videos
Conclusion
Getting more Instagram views isn’t magic. It’s about creating videos strategically, posting at the right time, using effective hashtags, and building an emotional connection with your audience.
Start applying these tips today and see how easily you can increase Instagram video views and showcase your brand or profile to a wider audience.
If you feel you need expert guidance, don’t hesitate to reach out. Contact us, and our social media specialists are here to help boost your Instagram video views.
