Rawbare, an up-and-coming lifestyle brand, aimed to expand its market presence and boost sales for its sunglasses line. The primary challenge was to achieve a high volume of conversions in a cost-effective manner. The brand needed to find a strategic digital marketing channel that could not only drive brand awareness but also directly translate into sales, while keeping the overall cost per acquisition (CAC) low and within budget.
Audience Targeting & Engagement: By integrating audience signals from Google Pay, Rawbare was able to precisely target users with an affinity for lifestyle products and online shopping. The campaign delivered a sponsored offer of “Flat ₹500 Off” on sunglasses, which was made available to users directly within the Google Pay ecosystem, a platform they use daily for transactions.
Performance-Based Optimization: The campaign was designed to be performance-driven. By closely monitoring user engagement and conversion rates, the offer was strategically placed to maximize visibility among the most receptive audience segments. The seamless integration of the offer within the Google Pay app provided a frictionless path from ad exposure to redemption, directly influencing the user’s purchasing decision.
