Introduction
WhatsApp is the most popular messaging app in the world, offering a tremendous opportunity for small businesses to scale their reach and overall numbers. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations.
In this article, we will discover ways to use WhatsApp for business. Before going into details, first, you need to understand what WhatsApp Business is all about.
What is WhatsApp Business?
WhatsApp for Business is a portfolio of solutions that empower businesses to use WhatsApp as a customer communications channel. Each product serves a different purpose and offers capabilities that make it easier for a company to engage with and communicate with customers and to manage conversations efficiently.
Features of WhatsApp Business
WhatsApp Business offers multiple features to help your business. Together with the WhatsApp chatbot, WhatsApp Business is a very powerful tool for commerce. Thanks to the many new features that the platform keeps releasing.
Each feature offers a new way to lead your business. To get the best out of social media marketing, understanding the details of these features and how to use them to your business’s benefit is absolutely important.
WhatsApp Business offers many features, such as automated messages, a business profile, organisational tools, and targeted ads.
Why is it important to use WhatsApp Business
We discussed how WhatsApp is a widely used application. Most people use WhatsApp for personal, candid communication. This opens the way to engaging with your audience more freely, helping build customer loyalty towards your brand, and fostering bonding.
It allows you to communicate your product by listing business info and website links. WhatsApp Business can also educate your potential customers.
How to use WhatsApp for your business
Knowing the features of WhatsApp Business is one thing, and learning how to use them to benefit your business is another. You need to understand how you want to communicate your product, then use the latest WhatsApp features to suit your needs.
Brands are using WhatsApp in a variety of ways that expand their customer-facing and internal capabilities. The following examples highlight opportunities in business promotion, customer service, and pipeline growth.
How to use WhatsApp for business promotion
WhatsApp can be a useful tool for promoting your business and increasing your brand’s reach. You can use the platform to run unique awareness campaigns or develop distinct communication channels in the app that cater to your audience.
Quick replies
Quick replies are a great way to take some of the work out of addressing those frequently asked questions, like “when are you open?” or “is this in stock?”
To set one up, all you have to do is click Quick Replies under the Tools tab of WhatsApp. From there, you can create up to 50 unique replies that you can access via keyboard shortcuts.
A word to the wise: Start with 5-10 Quick Replies and add more as needed. That will make your new shortcuts easier to remember and use when talking to customers.
Automatic away messages
Adding 1:1 messaging to your strategy doesn’t mean you need to be available 24/7. You can use WhatsApp away messages to set appropriate expectations with your customers and to give yourself a break as needed.
Make sure you create these messages based on your business nature and the questions you usually get. This will help manage customer queries and ensure their satisfaction.
WhatsApp Ads
WhatsApp has introduced the ability to run ads. Now you can run ads on WhatsApp to reach new audiences based on demographics and specific user behaviour, helping you personalise your marketing campaign.
Use your WhatsApp Business account to drive social commerce sales by creating an inventory catalogue within the app. All listings need a unique title, at least one image, and their country of origin. All additional fields—price, description, website link, product code—are optional, so you can make your listing unique to your sales process.
Interconnecting your website with WhatsApp Business
You can unify your social media platforms and website via WhatsApp Business. WhatsApp can generate large numbers of leads that could turn into your customers. Guiding these leads to your website cart, where they can buy the products, will increase your sales. Also, this will generate more traffic to your website.
Conclusion
To summarise, WhatsApp Business offers a great opportunity to maximise your business outreach.
Using new features such as automatic away messages, quick replies, and WhatsApp Ads can enhance your business’s reputation. These features also contribute to customer satisfaction.
If you want to take the next big step towards better digital marketing, contact our expert team at Teamology. We have teams specialising in social media marketing, optimisation, and public relations.
Reach out to our expert team, and they will guide you through our services and how we can elevate your Business in detail.
