Introduction
Recently, an Indian messaging app, Zoho Arattai, has been all over social media. Although the app was launched in 2021, its real hype started in 2025. There is a good reason for this – Arattai is a made-in-India messaging app that is lighweight, and AI powered and is fast becoming a strong contender for an alternative to traditional messaging apps.
In this blog, we will guide you on how to install Zoho Arattai, how to use it for basic purposes, and talk about what are its advanced use cases like Zoho AI assistance, Zoho automation tools, and Zoho AI integration.
Let’s begin.
1. Arattai meaning?
Arattai is a Tamil word that means “chit-chat” or light conversation.
The key purpose behind this name is daily communication with simplicity and security.
2. What Is the Zoho Arattai App?
In simple words, Arattai is Zoho Corporation’s messaging app that is lightweight and focused on user privacy and powered by AI. It is made to serve both personal and professional purposes.
Why the app is trending in 2025:
Fresh AI updates
Security factor is driving Indian businesses to aggressively prioritize indigenous systems
Mainstream apps always have some privacy concerns
Even low-end device users can experience lightning-fast performance
3. Is Arattai App a Chatting App or a Chatbot?
Many people confuse Arattai with an AI chatbot.
Here is the answer:
Arattai is similar to the popular messaging app – WhatsApp – but with optional features of a chatbot powered by Zoho.
You can do:
Both text and multimedia messaging
Both voice and video calls
Create both groups and channels. You get:
End-to-end encryption
AI productivity features
Arattai is not a chatbot, but it has some intelligent AI features.
4. Key Features of Zoho Arattai
4.1 Privacy & Security
All chats are End-to-end encrypted
Zero ads and data selling
Data server based in India – so data is not moving out of the borders
Even weak networks can’t stop this from working
4.2 User-Friendly Messaging
Texts, images, docs, and videos
Channels for Communities
Voice notes
High-definition video calls
Status updates
4.3 AI-Powered Features (Zoho AI assistance)
This is the creamy part of Zoho Arattai.
You get:
Smart suggestions for your replies
Summaries for your messages powered by AI
Natural language search in chats
Voce messages can be converted to texts
Automatic reminders from chats
4.4 Integration With Zoho Apps (Zoho AI integration)
If you sync your Arattai app with your Zoho account, you will get a seamless environment where both systems will smoothly work together:
Zoho CRM
Zoho Mail
Zoho Cliq
Zoho WorkDrive
Zoho Projects
You can see that this feature makes the app a powerful Zoho automation tool.
5. Why Arattai Became Viral in 2025
Although the app’s inception happened back in 2021, below are the events that followed and drove the sudden hype:
Huge privacy-centric campaigns
Widespread adoption by Indian Government and enterprises
Release of major AI upgrades in the first quarter of 2025
Solid performance on low-end devices
Growing demand for Make in India products
Users were expecting a more secure alternative to WhatsApp — Arattai arrived.
6. Arratai login process
Arattai set-up is super easy:
Open the app
Select the language
Enter your mobile number
Verify your mobile number with OTP
Optionally, you can sync your contacts
Input your name and set your profile picture
Your Arratai login process is done.
7. How to Use Zoho Arattai for Basic Tasks
7.1 Chatting
Browse any contact
Type the message
Send media files and voice notes
7.2 Creating Groups
Click the “Create Group” button
Include members
Give your group name and icon
7.3 Voice and Video Calls
Click on the call icon within a chat
7.4 Channels
Exciting option for communities, students, and businesses
8. Advanced Uses: Arattai as an AI Productivity Tool
Arattai can be more than a messenger – I tell you how.
8.1 Zoho AI Assistance
With the Zoho AI assistant, you can:
Make a summary of a lengthy message
Identify your next steps
Translate text
Generate fast replies
Turn your voice notes into text
8.2 Zoho Automation Tool Features
Arattai can collaborate with Zoho automation tools to:
Automatically generate tasks from chats
Schedule meetings
Set reminders
Sync with Zoho CRM, Zoho Calendar, and Zoho Projects
8.3 AI in Zoho Application
Arattai is more powerful while working with other Zoho apps:
Intelligent classification of emails
Automated CRM data entry
contact suggestions powered by AI
Workflow automation
This level of Zoho AI integration makes Arattai a comprehensive communication package.
9. Zoho Arattai vs WhatsApp vs Signal
| Feature | Arattai | Signal | |
|---|---|---|---|
| Origin | India | USA | USA |
| AI Features | Available | Limited Availability | No |
| Privacy | Strong | Weak | Strong |
| Lightweight | YES | Medium | Medium |
| Business Integration | Outstanding (Zoho) | Good | No |
Arattai’s Unique Selling Proposition(USP) is security, privacy, AI, and a domestic data server.
10. Pros and Cons
Pros
End-to-end encryption
Fast and streamlined
AI attributes
Zero ads
Good performance even on slow networks
Zoho Suite integration
Cons
The user base is much smaller than WhatsApp
Fewer options for stickers and customization
Users can not access fully functional AI features without a Zoho account
11. Who Should Use Zoho Arattai?
Students
Freelancers
Owners of small businesses
Users who are deeply concerned about privacy
Schools/Colleges and tutorial homes
Government and NGOs
Conclusion
Zoho Arattai is way more than a messaging tool. Its secure, lightning-fast, seamless integration with the Zoho ecosystem and AI features make this app ideal for both personal and professional uses.
Whether you are looking for a privacy-focused alternative or a high-performance communication platform, with Zoho AI assistance, Arattai definitely deserves a try in 2025.
