Introduction
Think of this imaginary scenario –
A big client is going to call your team in 10 minutes. The group chat is buzzing. Your sales team is forwarding final updates. The final creative is ready, and your designer is sharing that. But your intern? He is rather confused about the meeting link!
What would it be like if all these were to happen rather smoothly, without a hassle, without compromising your vital data?
That is the promise of Zoho Arattai – a messaging platform that is simple, human-like, and made for a typical Indian working environment.
As Indian businesses are thriving digitally, tools that can provide simplicity, privacy, and competence are no longer optional, and Zoho Arattai is moving towards becoming that essential tool.
So let us discuss the various Zoho Arattai features and how they can benefit Indian businesses.
Top Zoho Arattai Features
1. A simplistic no-nonsense space for messaging
Once you open Arratai – you will feel the calmness instantly.
Arattai Interface is :
- Neat and clean
- user-friendly
- Super cool to use for all age groups
- Zero ads
It does not look very sophisticated – it just works.
This is perfect for Indian businesses where not everyone is digitally confident.
A 50-year-old accounts manager and a 19-year-old intern both feel at home instantly.
2. Crystal-clear calls even on “2 bars only” networks
Let’s get real: India runs on:
4G that is weak
Wi-Fi that stops working during rain
Network logos that lie
You will be surprised to know that Arattai handles all these exceptionally well.
Whether you’re:
Making a call from a metro
You are at your native attending a meeting
Talking to a field staff at a remote place
Arattai comes as a saviour with its low data usage and optimized calling – something that is gold if your business is outside Tier 1 Indian cities.
3. Groups, channels, and broadcast spaces that actually scale
Most apps claim to support large groups.
But the chaotic message delays tell something else.
Community-focused communication is at the core of Arattai, so you will feel at home using its group functionality.
The app allows you to create:
Sales teams
Groups dedicated to individual departments
Channels for announcements
Communities for your customers
Student batches
For a mass level communication, Arattai acts more like a Zoho business solution rather than a regular messenger.
4. Multi-device magic (use Arattai anywhere, anytime)
Ever encountered this?
You are typing an important message on your phone.
Somebody calls.
The messaging app closes.
Your message vanishes.
With Arattai:
You can switch over to your laptop in no time and continue typing. You can also sync all your messages across up to 5 devices.
Ideal for:
Managers moving all the time between rooms.
Entrepreneurs multitasking with both phone and desktop
Teachers taking online classes
It’s productivity without friction — making it one of the strongest Zoho productivity tools.
5. Smart meetings without “Where is Link?” chaos
There is a built-in meeting tool inside Arattai.
That means:
No need to switch between apps
No need to hunt for links
No need to download any extra tools
A single tap is sufficient to join or start a team meeting.
If you are already familiar with Zoho Meeting or Zoho Workplace, your experience will be even smoother.
This simplicity is why companies love Zoho workflow automation — everything stays connected.
6. Pocket – Your private “secret locker” inside Arattai
This one is one of the coolest Zoho Arattai features.
Pocket is your personal space to store:
Notes
Photos
Quick reminders
Ideas
Crucial documents
Safely save your personal ideas, screenshots, and to-do lists in pocket, and nobody can see them except you.
WhatsApp has a similar feature, but Arattai scores higher on organization.
7. A platform that respects your privacy
In an age when apps track all your activities, Arattai feels refreshing.
It offers:
Calls with encryption
Zero ads
No data selling
Data hosted in India
Privacy policy of Zoho’s standard
Sectors like Finance, government projects, health, and education that deal with plenty of sensitive data – Aarattai is priceless.
It gives your team the freedom to communicate without fear.
8. Built for India’s real internet speed — not ideal speed
Arattai doesn’t assume a perfect 5G world.
It works beautifully even on:
Weak Jio connections
Limited mobile data
Rural broadband
Old smartphones
This makes it one of the most India-friendly Zoho automation tools, accessible to workers from all regions.
Zoho Arattai Benefits for Indian Businesses
Now that we are clear about the Zoho Arattai features, let’s shed some light on how the platform help Indian businesses grow.
Let’s discuss one by one with real-life examples.
1. Makes internal communication fast, smooth & stress-free
Consider all the small things that you see inside your business on a daily basis:
Designs
Message approval
Finalizing PDFs
Voice notes
Reminders of meetings
Urgent updates
Arattai makes all these communications faster and smoother, without noise or distractions.
Your team can concentrate better.
Your workflow becomes lighter.
Your productivity goes up.
2. Strong support for remote, field, and on-ground teams
Not all Indian businesses operate from AC offices.
Their teams are:
On street
On construction sites
In markets
In remote areas
Arattai’s high performance on low-bandwidth keeps these employees connected
A sales executive in Siliguri.
A delivery boy in Mussoorie.
A field engineer in Nashik.
And their coordination is effortless.
This is where AI tools for business growth, like Zoho AI assistance, boost Indian businesses with their alerts, reminders, and workflow automation.
3. It saves money — lots of money
Arattai is free.
100% free.
Nothing is hidden behind paywalls.
Nothing like “premium plans.”
No forced upgrades
For small businesses and startups trying to cut IT budget, Arattai appears to be a blessing.
It replaces:
Paid tools for communication
Paid apps for meeting
Paid collaboration apps
And they fit perfectly inside Zoho’s suite of pocket-friendly business solutions.
4. Perfect companion for Zoho ecosystem users
If your business already uses:
Zoho Books
Zoho Desk
Zoho Projects
Zoho Workplace
Then Arattai becomes the missing piece of the puzzle.
The following tasks you can automate with Zoho workflow automation:
Sending meeting alerts
Notifying customer updates
Reminding your team about deadlines
Instant Sharing of CRM updates
These features transform Arattai from a simple messaging app to a complete Zoho business solution.
5. Helps build communities and customer groups easily
You can use Arattai to create:
Student batches
Coaching-related updates
Channels for Customer Services
Groups for Product announcement
Franchise/branch updates
Customers feel they are more connected with better control of their messages than with WhatsApp.
6. Safe, compliant, and trustworthy
Important Indian business sectors like Finance always fear that their data will cross the borders.
Arattai removes that fear.
Indian data stays in India.
Conversations are kept private.
Your business remains compliant.
This is nothing but mental peace, which is driving companies to prefer Zoho tools.
Should Indian Businesses Choose Zoho Arattai? Absolutely. Here’s why.
Because Indian businesses need a tool that complies with:
Indian mobile networks
Indian work ethics and culture
Indian privacy expectations
Indian team structures
And Arattai is exactly that —
A simple yet powerful, India-first communication platform supported by Zoho’s secure and reliable ecosystem.
If you are looking for:
Faster and smoother communication
Improved productivity
Digital tools you can afford
Privacy-focused messaging
AI-powered workflows
Then Zoho Arattai should be your No. 1 choice.
Conclusion
Zoho Arattai isn’t trying to be the loudest app in the room—it simply does what Indian businesses need most: seamless communication, strong privacy, and smooth collaboration even on weak networks. Combined with Zoho’s growing ecosystem of automation tools, AI assistance, and business solutions, Arattai becomes more than a messaging app—it becomes a reliable digital partner.
If your business values speed, simplicity, and security, Arattai is a smart, future-ready choice.
Ready to simplify your team communication?
Experience how fast, secure, and India-first Zoho Arattai really is.
Upgrade the way your business communicates—start using Arattai today and give your team the productivity boost they deserve.
