Introduction
Threads is a new social media application launched in 2023 as an extension of Instagram. A new platform means a new opportunity to build connections with a vast number of followers. Today, we will explore the scope of using Threads and how you can maximise your engagement on this new platform.
What is Threads by Instagram?
Threads is an essential media platform for engaging and reaching new people. Instagram is a text-based social networking app developed by Meta, designed for sharing short messages, photos, links and videos. Thread is a supporting platform for Instagram that focuses on text-based conversations and community engagement rather than visual posts.
The buzz around the Threads app
Threads is a dedicated messaging app that focuses on sharing content and updates with your inner circle of friends. Unlike traditional Instagram messaging, Threads provides a more intimate space to connect with a select group of people and share moments throughout the day. After the release of Threads, it has attracted more than 100 million users in no time, a great feat for any new application.
How do you log in to Threads?
- To use Instagram Threads, first download the Threads app from the App Store (for iOS) or the Google Play Store (for Android).
- Use your Instagram credentials to log in.
- Follow or invite your existing Instagram friends. This will be the core group of people you will be sharing moments with on Threads.
- You can also search for people in the Threads app and connect with them.
- You can set your thread’s account to public or private. And finally, start sharing.
Benefits of using Instagram threads.
There are many benefits to using Threads, starting with an essential one: cross-platform support. It enables users to follow all accounts on Threads that they already follow on Instagram. This is a huge benefit for brands that already have an established followers base on Instagram.
Threads is a relatively new social media platform. Many new features are coming along with new users. Brands that use Threads professionally will have a golden opportunity to build a loyal following.
Another good part of the thread is that it’s not a content-based platform. Unlike Instagram, TikTok Threads offers brands a unique opportunity to share updates, product news, and business announcements directly with their followers without spending much on marketing campaigns.
Threads is embracing the idea of unrestricted sharing; it liberates from the constraints of character counts. With a 500-word character limit, one can express oneself without worrying about the word count and deliver a message comprehensively.
Purpose of Instagram threads
Threads was created as an alternative to X (formerly known as Twitter). It’s an application built to share text updates, foster a close-knit community, and serve as a platform for real-time conversation. Focusing primarily on text-based communication rather than curated visual posts. Meta designed it as an extension of Instagram’s conversations.
Threads provide users with a more casual, home-like space where they can engage in authentic ways. Threads gives users a space for ongoing, open discussions about trending topics or personal thoughts, similar to a message board. This enables faster, more natural interaction than traditional social media.
Threads complements the Instagram ecosystem by letting users log in with the same profile without the hassle of creating two accounts, follow existing contacts, and cross-share posts across both platforms.
Paid Ads are not threads as of 2025, which helps in making a genuine platform solely for human interactions. Where other social media platforms are flooding people’s feeds with ads, Thread is a breath of fresh air for the users.
How is Threads different from Instagram?
People often mistake threads for Instagram. When in reality, it’s two different platforms altogether. Threads allow users to post text-only content, unlike on Instagram. Instagram is curated to share moments and videos, which helps create a brand and a following. Threads, on the other hand, is more focused on providing users with a platform for sharing casual updates, thoughts, and general ideas, fostering community and harmonious relationships among users.
Also, the overall theme of Instagram is somewhat different from Threads; Instagram’s aesthetics are bright, full of filters and colours, designed to give users a better experience. Threads has a minimal design which encourages quick interactions.
Unlike Instagram, Threads allows users to post GIFs, a key feature that gives the platform its unique identity. Users also take advantage of this feature and feel free to share their views however they want.
How Instagram threads work
A lot of people still have doubts about how to use Threads, since it’s relatively new compared to other social media platforms. Thread is a text-based app that provides a platform for seamless conversation between users. If you are new to threads, the experience might feel like X. Threads features a scrolling feed of short text-based posts.
The biggest difference compared to other text-based apps (such as x) is that Threads is built on Instagram. That means the user base is built, which enables brands and users alike to find and follow accounts they’re already interested in.
Threads have different features that make the platform fun to use. Like-
- Custom feeds allow you to curate content around specific topics.
- A web version that makes desktop posting and scrolling easier.
- Tools like polls, GIFs, and post-editing to help boost engagement.
Instagram threads vs Instagram
Instagram Threads and Instagram are related social media platforms, but they are distinct in nature, built with different focuses and features. Thread is a text-based app with minimal aesthetics which gives a more user-friendly vibe. Threads allow users to share up to 500 words in a single post, along with GIFs, photos, and videos. It also allows users to post clickable links, unlike Instagram.
Instagram, on the other hand, has a more appealing, over-the-top, vibrant design which helps brands and individuals to grow their following rapidly with the help of features like reels, stories, posts, trending audios, which is not possible on Threads. Instagram also lets people text each other privately, unlike Threads.
Features of Instagram threads
Instagram threads differentiate themselves from other text-based apps with a few special features. One key feature is “Auto status”. This automatically refreshes their status based on their location. And activity. You can immediately share information through this.
Threads keeps meaningful conversations going by cutting out distractions and ensuring seamless communication between users. A simple design makes it easier to use for a larger audience.
Threads supports the exchange of multimedia content alongside text updates. Users can include links, GIFs, photos and videos in their posts.
Threads has a privacy control that encourages constructive conversations among like-minded users and helps create a positive atmosphere on the platform. Also, this feature prioritises user safety and ensures their peace of mind.
conclusion
Thread is a new-age application/platform that is still evolving and taking shape. This platform offers real growth and following to users and businesses. With the right planning and guidance, one can easily achieve high engagement on this simple yet intriguing platform.
