Introduction
To grow a business or brand in today’s time, especially in the landscape of social media, “Reach” is a must-have thing for any user. Without the key element of reach, a person can not increase their follower count. You must be wondering: if reach is so essential to growing, how do I get more views on Facebook Reels? Today, we will dive into the details of increasing Facebook video reach and engagement boost.
What is Facebook video?
Facebook lets you post videos in two different ways. One way of it is, the traditional Facebook video post. A Facebook video post is longer in length than a Facebook Reel. These videos can last up to several hours. Facebook videos are a great way to boost engagement with your followers and build deeper connections.
What is Facebook Reels?
Reels are short-form, vertical videos (9:16 aspect ratio) that are designed for quick, engaging content. They can be up to 90 seconds long and are shown in a dedicated Reels feed, where Facebook actively pushes them to new audiences.
Key differences between Facebook reels and videos
Facebook videos and reels may seem the same, but in reality, they are distinctive. They serve different purposes and aims. Reels are shorter and designed to reach new audiences, while Facebook videos foster deeper connections with existing followers.
The aspect ratio of reels on Facebook is vertical (9:16). Facebook videos use a more traditional horizontal aspect ratio, but can be changed based on user preferences and needs.
Correct usage of Reels and Facebook videos
Both reels and video posts serve different options to users. Due to its length, you can use the video post to explain complex topics and in-depth analysis. Reels, on the other hand, can be used to attract new audiences from different regions.
According to your goal, you can post a video or reel, but keep in mind the unique opportunities both of them offer and use them as per your choice.
How can you increase Facebook video reach?
There are many tips and tricks you can follow to increase your Facebook video and overall post reach. Also, there are a few types of Facebook reach that will help you understand the Facebook algorithm in 2026 and accomplish your followers’ goals.
- Facebook organic reach- When people talk about Facebook reach, they usually refer to organic reach, meaning how many people saw your non-sponsored posts. This type of reach is hardest to earn. You have to compete with paid ads, viral posts from major accounts and constant changes to the Facebook algorithm.
- Facebook viral reach — Viral reach is how many people saw your content because someone else engaged with it via “likes,” comments, and shares. This type of reach is based on the interactions of other accounts, including followers and non-followers alike.
- Facebook ad reach: the number of people who saw your Facebook ads at least once.
Understanding these types of reach and their functions is important for a person to unleash the true potential of their Facebook page. After that, you can focus on certain paths to get sustainable growth on your Facebook reels.
Recent changes to the Facebook algorithm aim to show users more of what they want to see. To determine where each post should be placed, Facebook began looking at: 1) meaningful interactions, 2) replies, 3) likes and comments 4) Links shared on Messenger.
Given these circumstances, you need to create content that drives high engagement. Here are a few tips on how to reach more people on Facebook.
- Optimise your content formatting and Captions on Facebook. This is especially important, as cross-posting has become increasingly common. You can’t post the same way you do on other platforms (such as X or Instagram). Craft unique captions, avoid posting only external links, and consider including a call to action or a question to drive interaction.
- In 2025, you need to create a plan to stand out from the sea of other content creators. To do that effectively, you need a social media reach-optimisation plan. Plan your content, create a video that your followers want to watch and post it at the right time. Usually, the right time to post a video or reel depends on the type of content you are creating and the audience you are targeting. Based on that, you have to figure out when you will post your content. Analyse your audience using existing data in Meta Business Suite.
- Using longer captions for your Facebook videos can boost your page’s engagement. As it will make your audience read the caption, eventually increasing the watch time of your video.
How to increase reach in Facebook Reels?
- Publish your Reels when your audience will actually be online to see them. While you can always refer to our data on the best times to post on social media (spoiler: for Facebook, it’s the first thing in the morning on Saturdays), it’s better to find your own optimal timing.
- Use trending audios that resonate with your content; it will help your reel reach a broader audience. Facebook pushes its content based on interaction history, so make sure your followers are aligned with your content.
- To keep up with the ever-changing Facebook algorithm in 2025, you need to post consistently on your account. Post 2-5 reels weekly. Monitor changes in engagement and take appropriate action.
- Post your videos and reels on different Facebook groups that are appropriate for your content. You will have a new audience for your videos and reels in this way.
- Several social media platforms host short-form videos: TikTok, Instagram, YouTube, and of course, Facebook. You don’t have to create different video content for every single platform. Instead, streamline your content creation process by repurposing your short-form videos and cross-promoting them across all platforms.
Conclusion
In today’s fast-moving digital world, creating engaging Facebook videos and Reels is only half the battle — ensuring they reach the right audience is what truly drives growth. From optimising your content for Facebook’s algorithm to using data-driven strategies, every small step counts in improving visibility and engagement.
Partnering with experts like Teamology PR can make a real difference. With proven experience in digital PR, social media marketing, seo and online reputation management, Teamology helps brands boost the performance of their Facebook videos and Reels through strategic storytelling, targeted promotions, and audience insights.
FAQS
Will the views count double if I post my Instagram reel on Facebook?
Not quite. Sharing your Reels on both Facebook and Instagram can boost overall visibility, leading to boost in Facebook engagement.
Is it possible to add auto-generated closed captioning on Facebook Reels?
Yes, Facebook Reels support auto-generated captions, but users must enable this feature to view them. Captions can also be adjusted for individual posts after publishing by selecting the Edit option. It can help to increase Facebook video reach.
How to make an effective Facebook reel?
Use creative tools like text, filters or camera effects. Use vertical video and avoid horizontal videos, which are typically harder to recreate. This can help in your Social media reach optimisation.
