If famous influencer Ranveer Allahbadia has inspired you to build your presence on LinkedIn and you want to know every detail about LinkedIn Posts, you have come to the right place.
Still, the average person believes social media is synonymous with Instagram and Facebook. However, if the same question is asked to a professional or a business, they would rather mention LinkedIn.
Why? Because LinkedIn has evolved as the most popular and largest social platform for professional networking.
It allows professionals to expand their career prospects by showcasing their skills, and businesses to build their brands by highlighting their industry insights.
However, you cannot just post anything on LinkedIn; following some essential guidelines will give you the best results.
In this blog, we will explore the do’s and don’ts of LinkedIn posts that can 10X your professional reach.
1. Understanding the Importance of LinkedIn Posts
Do you know LinkedIn is the oldest horse in the social media race? It started its journey back in 2003, way before Facebook or Instagram. Since then, not only has the platform been running well, but its popularity is on the rise today.
According to reports, LinkedIn has over 200 million users in the US, and 109 million Indians are active LinkedIn members, the second largest market for this social networking platform.
Despite not being known for flashy images or videos, why are so many people worldwide eager to keep their presence on LinkedIn?
- LinkedIn is indispensable for professional networking. Think of yourself as a job seeker. You have options like Naukri, and Indeed where you can share your resume but these job boards will not allow you to display your talent through insightful posts. LinkedIn will allow you to upload your profile and post content reflecting your knowledge and skills about your industry. This will draw the eye of employers while also attracting peer professionals in your sector.
- LinkedIn can help you establish yourself as a thought leader in your field of work. Whether you are a professional seeking better job opportunities or a business in search of clients, your insightful views of your industry will lead you to create your brand.
- If you are into business LinkedIn is an opportunity galore for building partnerships or finding potential clients.
2. Types of LinkedIn Posts
Certain types of LinkedIn posts get more likes, comments, and shares than the rest.
These are:
Honest Stories: LinkedIn users have a natural affinity for honesty. Here true stories get more importance than promotional content. Publish a raw post on what problem you went through in your work, how you solved that problem, and finally what lesson you learned from it. Give your post a human touch.
Pro-level Tips: Thought leadership posts gain traction. Your LinkedIn network will always be valued if you educate them with useful industry trends and insights.
Ask Questions: A thought-provoking question or a poll related to your industry can spark engagement on LinkedIn.
How-to-guides: Guides and tips can engage your LinkedIn audience as professionals are always in search of valuable tricks to solve their career-centric problems.
Visual Posts: While text-only posts can attract people on LinkedIn you will see a better reaction from them if you post videos, infographics, or visually appealing content.
3. LinkedIn Posts: Do’s and Don’ts – What to Post?
a. Skip OverPosting and Maintain Consistency:
Posting multiple times in a day may overwhelm your LinkedIn audience. For optimum results, you should keep your posting frequency limited to 2-5 times a week. But make sure you maintain a regular schedule of posting on LinkedIn to see an optimized reach.
Also read: The Best Times To Post On Social Media In 2025
b. Share Valuable Content:
Don’t just post for the sake of posting! Add some value to your network. That means you should post valuable insights for your industry, tips to solve problems, or concepts that will compel your audience to think.
I have seen a recent post by Ranveer Allahbadia that says “You don’t need more time. You need more focus.” How relevant and valuable the post is! Today the much talked about GenZ dilemma is “a short attention span”, making it hard for them to focus on their study or work, in the given context this post by the star influencer is indeed an eye-opener.
This will at least make the young generation ponder how to work on their concentration level in an age of so much distraction. Not only youths but even we millennials too are more or less distracted being obsessed with social media. It is a wake-up call for all of us.
c. Use Visuals Effectively:
If you want more shares for your post, try to incorporate visual elements into it. Motivational videos, sparkling images, and educational infographics draw people’s attention on LinkedIn.
d. Engage Your Audience:
What will happen if you just post and don’t reply to comments or call for a discussion within your community? Will you be able to create any sort of engagement with your existing network? Will that help you grow your network? Never.
So, try responding to as many comments as possible. This will better engage your network and they will feel more connected to you.
e. Use Hashtags Strategically:
Use relevant hashtags to boost the discoverability of your content on LinkedIn. But don’t overuse them. Just limit to 3-5 relevant hashtags.
For example, if your industry is digital marketing – some of the useful tags are – #digitalmarketing, #marketing, #socialmediamarketing, #SEO, #growthmarketing. If your LinkedIn posts are related to AI then hashtags like #AI, #ChatGPT, and #MachineLearning are trending.
f. Be Authentic and Professional:
Share genuine experiences and insights. LinkedIn is a professional network where authentic posts are valued. You can share your anecdotes based on reality with an emphasis on what takeaways your audience will get from them.
Recently a Mumbai-based Graphic Designer posted his tragic professional experience on LinkedIn that went viral. After a marathon 14 years of exposure to creative design that person lost his job and turned to an auto-driver. His true sad story has shaken up the entire professional world and highlights the inherent vulnerability of the current job market in India.
While posting you should also maintain a professional tone and style in your language as LinkedIn is after all an out-an-out professional networking site where etiquette matters the most.
4. LinkedIn Posts: Do’s and Don’ts – What to Avoid?
a. Don’t Share Fake or Unverified Information:
As mentioned in the Do’s, LinkedIn values authenticity so fact-check all your posts before uploading to empower your audience with genuine information.
b. Avoid Controversial Topics:
LinkedIn is not an ideal place for sparking controversy. If you want that rather go to Facebook or Instagram. Recently I have seen people posting on LinkedIn about the dubious death of an OpenAI whistleblower! Such posts can only trigger heated debates but fail to serve the key purpose of LinkedIn – to build and grow a trusted network of professionals. Similarly, political scandals are also a big NO NO on this platform.
c. Don’t Use Engagement Bait:
Although promoting your product or service is not taboo on LinkedIn then there is no point in being too salesy here considering the professional and authentic nature of the platform. I have seen people requesting their audience to click on a website link – such practices are not good for the sanctity of this professional platform and hence should be avoided.
Conclusion
As you can see LinkedIn is different from the rest of the social media channels and growing your presence here will require certain guidelines to follow.
Posting valuable content consistently using relevant hashtags, and maintaining thorough professionalism and authenticity are ways to go on LinkedIn to broaden your reach while fake and contentious posts, pushing the audience to engagement baits can badly damage your reputation.
In case the dos and don’ts of LinkedIn posts as explained in this blog seem overwhelming to you, feel free to contact us for a free one-to-one discussion today and let us see how we can amplify your visibility on LinkedIn.
