Public Relations in 2025: At the age of Trendy Collaborations and Captivating Content
When I first encountered the term Public Relations during my course in Mass Communication, it was crystal clear to me: even in the age of trendy collaborations, PR remains one of the most vital tools for bridging an organization and its public.
It’s a management function that...
How to Use Digital PR for Brand Authority in 2025 – Explaining the role of digital PR in brand growth
Digital PR for brand authority is vital in today’s competitive digital world. Brand credibility means a sustainable business in the long run.Digital PR extends the limits of traditional PR and uplifts your brand with online tools and platforms.
In this blog you...
5 Essential Roles and Responsibilities of a Premier Advertising Agency
We all grew up watching ads on TV or mobile! Some ads left lasting impressions, while some made us sick and tired, forcing us to skip them. But what exactly is advertising in the first place? Businesses use Advertising as a medium to convey messages related to their products,...
PR vs Advertising: 6 Key Differences for Success
Do you see PR vs advertising from the same angle? If you do, you are wrong! Many believe that PR and advertising are the same. In reality, they have distinct goals and approaches.
Before working for a PR agency, I too had a misconception. I used to think PR and advertising...
4 Ways Social Media Changed Public Relations for Success
Social media changed public relations! You may be asking what social media has to do with PR, right? let me ask you a question. What is the goal of Public Relations? To create and maintain a positive image of a brand or an individual. Right?
But how PR has been practiced so...
The Top Lucrative Career Path in PR in 2025
Have you guys heard about the top lucrative career path in PR? Sounds something new! Let me ask you another question. Have you heard that PR teams manage Bollywood and cricket celebrities? Probably you have. Did it spark curiosity in you—like, who are these PR guys, and how...
Dominate Your PR Game: Mastering Branding Techniques in 2024
Every business needs to elevate its PR game in 2024! Why? Let me explain.
Public relations (PR) has become an essential skill in today’s rapidly changing digital world. As we approach 2024, the methods that worked in the past are being replaced by the latest tech and...
The top 5 ways a PR agency can elevate your brand in 2024
In the rapidly evolving world of public relations, standing out in 2024 requires innovative strategies and a deep understanding of emerging trends. PR agencies must adapt to a landscape where traditional methods alone are no longer sufficient. Here are the top five ways a PR...
The Evolution of Digital PR in the last 8 years
Do you remember the time when we all used to hear radio programs, read newspapers, and get to know about the events of the world through journalists?
Now we just know everything through social media platforms like Twitter or Instagram within seconds.
But have you ever...
5 Powerful Ways Storytelling Shapes Modern Digital PR Campaigns
In today’s fast-paced world, crafting effective digital PR campaigns is crucial for every business to capture and retain public interest, especially at a time when people have such low attention span.
Business owners use various kinds of PR and Digital PR campaigns to...
