What is Digital PR? How to Run Your First Campaign Effectively
Introduction
In today’s digital-first world, gaining attention in the market is difficult. Brands no longer compete only on product or service. They compete for visibility, credibility, and relevance. This is where Digital PR begins.
Are you new to this field? Do you know...
The Ultimate Guide to Digital PR Strategies for Small Businesses
Digital PR strategies for small businesses help double your online visibility. According to the government survey, 58% of small businesses are already using digital marketing, but many neglect PR, missing out on the benefits of earned media and backlinks.
The global PR market...
Building a Strong Digital Brand Identity: What You Need to Know
Introduction
The latest technological breakthroughs are driving a transformation in digital brand identity across businesses. The advancement of social media and AI has brought drastic changes in the ways of doing business. Businesses are now shifting their focus from...
The Art of Storytelling: Developing impactful PR campaigns
Did you ever feel strongly connected to a brand that aligns with your choices and ad needs? Let me clarify to you that the bond is developed through powerful storytelling. Storytelling narratives captivate audiences and boost engagement.
In public relations (PR), storytelling...
Press Release vs Press Note: 11 Powerful Differences for Success
Have you ever found yourself confused between a Press Release and a Press Note? Then, let’s clear up the confusion. Assume a Press release is the full course meal and a Press note is a quick bite. Now, let’s break it down in the simplest way.
These two PR tools...
Public Relations in 2025: At the age of Trendy Collaborations and Captivating Content
When I first encountered the term Public Relations during my course in Mass Communication, it was crystal clear to me: even in the age of trendy collaborations, PR remains one of the most vital tools for bridging an organization and its public.
It’s a management function that...
How to Use Digital PR for Brand Authority in 2025 – Explaining the role of digital PR in brand growth
Digital PR for brand authority is vital in today’s competitive digital world. Brand credibility means a sustainable business in the long run.Digital PR extends the limits of traditional PR and uplifts your brand with online tools and platforms.
In this blog you...
5 Essential Roles and Responsibilities of a Premier Advertising Agency
Introduction
We all grew up watching ads on TV or mobile! Some ads left lasting impressions, while some made us sick and tired, forcing us to skip them. But what exactly is advertising in the first place? Businesses use Advertising as a medium to convey messages related to...
PR vs Advertising: 6 Key Differences for Success
Do you see PR vs advertising from the same angle? If you do, you are wrong! Many believe that PR and advertising are the same. In reality, they have distinct goals and approaches. Understanding the Difference between PR and advertising is crucial for any marketer or business...
4 Ways Social Media Changed Public Relations for Success
Social media changed public relations! You may be asking what social media has to do with PR, right? Let me ask you a question. What is the goal of Public Relations? To create and maintain a positive image of a brand or an individual. Right?
But how PR has been practiced so...
