How does Google Ads boost brand visibility in the zero-click search era?
A few months ago, a founder told me something that stuck.
“We’re ranking well. Traffic looks okay. But people aren’t remembering us.”
When we dug deeper, the reason became obvious. Users were searching. Google was answering. And no one was clicking.
Welcome to the zero-click...
Meta Ads Trends Brands Must Follow to Stay Visible
You might have wondered, looking at your Meta ads dashboard, “How this campaign turn from a last time hit?” In such a situation, most brands would blame the agencies or the algorithm, but they ignore the simple fact that older rules don’t fit a new...
Performance vs. awareness campaign on Meta Ads: what works best for the brand?
If you’ve ever run Meta Ads and felt confused about which campaign objective to choose, you’re not alone. Should you focus on brand awareness ads to get your name out there? Or should you go all-in on performance marketing and chase leads, sales, and conversions? Here’s the...
How AI-powered Meta Ads are Transforming Audience Engagement
If you’ve run Meta ads even once, you already know the pain.You spend hours choosing audiences. You tweak creatives. You adjust budgets. And still, the results feel… unpredictable. One week, the ads work. The next week, silence.
That’s exactly where AI-powered Meta...
Top Meta Ads Mistakes Brands Make and How to Avoid
Introduction
Meta Ads remain one of the most powerful digital advertising channels for brands looking to build awareness, generate leads, and drive conversions at scale. With access to billions of users across Facebook, Instagram, and the Meta Audience Network, the platform...
Why Facebook Shops and Groups Are Key to E-commerce Growth
Facebook shops and groups are key to making your business stand out in this cutthroat world of social media marketing.
In the competitive world of marketing, every brand spends loads of money on paid ads, social media marketing to build trust, loyalty, and visibility among...
How to use Google Analytics 4 (GA4) to understand your ideal customer.
Introduction
Understanding your ideal customer is no longer about guesswork or gut feeling. Today, your website quietly tells you everything you need to know — who your visitors are, what they care about, where they come from, and why they leave. The real challenge is...
What is the contribution of social media in digital marketing
Introduction
Walk into a metro, a café in Bengaluru, a bus stop in Delhi, or a tea stall in Jaipur — people everywhere are scrolling. And where are they scrolling?
Instagram. YouTube. Facebook. LinkedIn. X. Pinterest.
This daily screen time has turned social media into the...
AI in Crisis Communication During Viral Brand Moments
The Crisis Begins at 6:42 AM
Your phone buzzes. One notification. Then another. Then 27 more. You open your social dashboard: 32 missed calls. 14-second video. 2.3 lakh views. A rumour involving your brand is spreading faster than your team can even assemble. What used to...
Zoho Arratai Features: How Businesses Benefit
Introduction
Think of this imaginary scenario –
A big client is going to call your team in 10 minutes. The group chat is buzzing. Your sales team is forwarding final updates. The final creative is ready, and your designer is sharing that. But your intern? He is rather...
