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Digital PR and Social Media
Digital PR Social Media Marketing
June 3, 2025by Sandipan SarkarDigital PR Social Media Marketing

Digital PR and Social Media Strategy : Essential Tactics for Viral Growth

Introduction With social media growing rapidly, adding 8.4 new users every second, according to a recent report, a well-defined digital PR and social media strategy has become essential for effective brand communication and growth. PR-enabled news coverage, blog mentions, or...
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Influencer Marketing
Social Media Marketing
June 1, 2025by DipanwitaSocial Media Marketing

Is Influencer Marketing the New PR?

Introduction Do you know how brands use different PR strategies to promote their product and create brand awareness in the market? Are you aware of the term “Influencer marketing”? Nowadays, the way brands communicate with their audiences has shifted dramatically...
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Digital PR Tactics
Social Media Marketing
May 31, 2025by DipanwitaSocial Media Marketing

8 Effective Digital PR Tactics Shaping Businesses in 2025

Introduction Do you want to elevate your brand’s visibility in the market? Then, you must know that Digital PR tactics can only help your brand create awareness in the market. However, every brand uses digital PR trends to promote and build its brand position in the market....
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Social Media Content Plan
Social Media Marketing
May 9, 2025by DipanwitaSocial Media Marketing

How To Create An Effective Social Media Content Plan

Do you know the concept of a Social Media content plan? It plays a vital role in connecting the target audience. Social media content allows brands to build awareness, drive more traffic, and grow communities. A well-structured content plan is more than just a...
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Social Media KPI
Social Media Marketing
May 6, 2025by DipanwitaSocial Media Marketing

10 Essential Social Media KPIs and How to Track Them

Have you ever tried to determine whether your social media posts are engaging your audience? Are people liking, sharing, and clicking your content?  Do you want to find out the right metrics for your content? You’re in the right place! Social Media KPIs can help you find all...
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Instagram Carousels
Social Media Marketing
April 25, 2025by DipanwitaSocial Media Marketing

How To Create Engaging Instagram Carousels

Introduction  Did you ever feel that one photo isn’t enough to tell your story on Instagram?  Are you confused about how to fit them all into one post? That’s where Instagram carousels come in—and they’re a total game-changer. Carousels let you share up to 20 photos or videos...
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Social Media Survival
Social Media Marketing
April 22, 2025by DipanwitaSocial Media Marketing

Social Media Survival Guide: The Ultimate Do’s and Don’ts!

Welcome to the world of social media, where one post can help your brand reach heights. Brands need to manage social media to elevate their brand visibility. Social media works on the strategic use of content, hashtags, and titles; it is not just about posting high-quality...
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Facebook SEO
Social Media Marketing
April 12, 2025by Sandipan SarkarSocial Media Marketing

Facebook SEO: 6 Ways to Boost Your Facebook Visibility

In today’s digital age, with virtually every business establishing an online presence, optimizing your Facebook page – a practice known as Facebook SEO – becomes a valuable strategy to enhance online discoverability. The purpose of this optimization is to increase your...
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Facebook Page Promote
Social Media Marketing
April 10, 2025by DipanwitaSocial Media Marketing

8 Best Ways to Promote A Facebook Page

How can you promote your Facebook page and retain more customers? You may wonder how helpful a Facebook page is in promoting your business. Let me clarify that social media plays a significant role in uplifting a business these days. Businesses across the globe use different...
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Video Advertising
Social Media Marketing
April 9, 2025by Sandipan SarkarSocial Media Marketing

What Is Video Advertising? 7 Proven Tactics That Work

Are skipped ads spoiling your video advertising campaigns? Are you looking for effective ways to capture and hold your viewers’ attention? Let’s delve into the world of video ads—a dynamic medium that conveys your message and brings your brand to life, fostering...
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