If famous influencer Ranveer Allahbadia has inspired you to build your presence on LinkedIn and you want to know every detail about LinkedIn Posts —from choosing the Top LinkedIn Hashtag to mastering LinkedIn Post Best Practices— you have come to the right place.
Still, the average person believes social media is synonymous with Instagram and Facebook. However, if the same question is asked to a professional or a business, they would rather mention LinkedIn.
Why? LinkedIn has evolved into the most popular and largest social platform for professional networking.
It allows professionals to expand their career prospects by showcasing their skills, and businesses to build their brands by highlighting their industry insights.
However, you cannot just post anything on LinkedIn; following some essential guidelines will give you the best results.
In this blog, we will explore the do’s and don’ts of LinkedIn posts that can 10X your professional reach.
Understanding the Importance of LinkedIn Posts
Do you know LinkedIn is the oldest horse in the social media race? It started its journey back in 2003, way before Facebook or Instagram. Since then, not only has the platform been running well, but its popularity is on the rise today.
LinkedIn has over 200 million users in the US and 109 million in India, making India its second-largest market.
Despite not being known for flashy images or videos, why are so many people worldwide eager to keep their presence on LinkedIn?
- LinkedIn is indispensable for professional networking. Think of yourself as a job seeker. You have options like Naukri and Indeed, where you can share your resume, but these job boards will not allow you to display your talent through insightful posts. LinkedIn will allow you to upload your profile and post content reflecting your knowledge and skills in your industry. This will draw the eye of employers while also attracting peer professionals in your sector.
- LinkedIn lets you share your ideas and knowledge, helping people see you as an expert in your field. Whether you’re looking for a better job or trying to grow your business, posting useful insights can help build your brand.
- If you’re in business, LinkedIn is a great place to find partners and clients.
Types of LinkedIn Posts
Certain types of LinkedIn posts get more likes, comments, and shares than the rest. These formats are especially effective when promoting posts online:
These are:
Honest Stories: LinkedIn users have a natural affinity for honesty. Here, true stories get more importance than promotional content. Publish a raw post on what problem you went through in your work, how you solved that problem, and finally, what lesson you learned from it. Give your post a human touch.
Pro-level Tips: Sharing valuable ideas and trends from your field can get more attention on LinkedIn. People in your network will appreciate learning something new from you.
Ask Questions: An interesting question or a poll related to your industry can spark engagement on LinkedIn.
How-to guides: Guides and tips can engage your LinkedIn audience, as professionals are always in search of valuable tricks to solve their career problems.
Visual Posts: While text-only posts can attract people on LinkedIn, you will see a better reaction if you post videos, infographics, or visually appealing content.
LinkedIn Posts: Do’s and Don’ts – What to Post?
a. Skip OverPosting and Maintain Consistency:
Posting too often on LinkedIn can be too much for your audience. For optimum results, you should keep your posting frequency limited to 2-5 times a week. But make sure you maintain a regular schedule of posting on LinkedIn to see an optimized reach.
Also read: The Best Times To Post On Social Media In 2025
b. Share Useful Content:
Don’t just post for the sake of posting! Add some value to your network. That means you should post valuable insights for your industry, tips to solve problems, or concepts that will compel your audience to think.
I recently saw Ranveer Allahbadia’s post: “You don’t need more time. You need more focus.” How timely! With Gen Z’s widely discussed struggle with short attention spans affecting their work and studies, this message from the star influencer is a real eye-opener.
This will at least make the young generation think how to work on their concentration level in an age of so much distraction. Not only youths but even millennials are more or less distracted by being obsessed with social media. It is a wake-up call for all of us.
c. Use Visuals Effectively:
To get more shares on LinkedIn, add visuals like inspiring videos, eye-catching images, or helpful infographics—they grab attention.
d. Engage Your Audience:
What will happen if you just post and don’t reply to comments or call for a discussion within your community? Will your network grow? Never.
So, try responding to as many comments as possible. This will better engage your network, and they will feel more connected to you.
e. Use Hashtags Strategically:
Use relevant hashtags so more people can find your LinkedIn post. But don’t overuse them. Just limit to 3-5 relevant hashtags. Using a trending hashtag in 2025 can help more people see your post and keep you up-to-date.
For example, for digital marketing – some of the useful tags are – #digitalmarketing, #marketing, #socialmediamarketing, #SEO, #growthmarketing. If your LinkedIn posts are related to AI, then hashtags like #AI, #ChatGPT, and #MachineLearning are trending.
f. Be Authentic and Professional:
Share genuine experiences and insights. LinkedIn is a professional network where authentic posts are valued. Share real-life stories and highlight what others can learn from them.
Recently, a Mumbai-based Graphic Designer posted his tragic professional experience on LinkedIn that went viral. After a marathon 14 years of exposure to creative design, that person lost his job and turned to an auto driver. His true, sad story has shaken up the entire professional world and highlights the inherent vulnerability of the current job market in India.
While posting, you should also maintain a professional language, as LinkedIn is, after all, a professional networking site where how you communicate really matters.
LinkedIn Posts: Do’s and Don’ts – What to Avoid?
a. Don’t Share Fake or Unverified Information:
As mentioned in the Do’s, LinkedIn values authenticity, so fact-check all your posts before uploading to empower your audience with genuine information.
b. Avoid Controversial Topics:
LinkedIn is not an ideal place for sparking controversy. If you want that, rather go to Facebook or Instagram. Recently, I have seen people posting on LinkedIn about the dubious death of an OpenAI whistleblower! Such posts can only trigger heated debates but fail to serve the key purpose of LinkedIn, which is to build and grow a trusted network of professionals. Similarly, political scandals are also a big NO NO on this platform.
c. Don’t Use Engagement Bait:
While promoting your product or service is acceptable on LinkedIn, avoid being overly salesy. The platform values professional, authentic content over aggressive sales pitches. For example, posts that simply ask people to click a link without providing real value don’t align with LinkedIn’s professional culture and should be avoided.
Conclusion
As you can see, LinkedIn is different from the rest of the social media channels, and growing your presence here will require certain guidelines to follow.
Posting valuable content consistently using relevant hashtags and maintaining thorough professionalism and authenticity are ways to go on LinkedIn to broaden your reach, while fake and clickbait posts can hurt your reputation.
In case the dos and don’ts of LinkedIn posts, as explained in this blog, seem stressful to you, feel free to contact us for a free one-to-one discussion today, and let us see how we can amplify your visibility on LinkedIn.
