Are you planning to get more followers on Instagram in 2025?
Not yet! Then read this –
Instagram followers are projected to exceed 1.44 billion in 2025! Nearly 30% of worldwide internet users are connected to Instagram.
So, here is a golden chance to boost your personal and brand identity and thrive in the fast-growing social media landscape.
Having more followers on Instagram is not just about popularity. It is now an essential part of life—be it personal, professional, or business.
In this blog, we will discuss how to increase Instagram followers and engagement in 2025. We will highlight how you can scale up your Instagram followers with the updated strategies of 2025. Let’s dive into it!
How to get more Instagram followers in 2025?
1. Setting Up for Success
a. Optimize Your Instagram Profile to Increase Followers on Instagram
Your profile creates the first impression for new visitors. Make it attractive and professional with these tips:
Create a Memorable Username
Your username should be easy to remember and match your brand’s personality. For example:
- If it is a personal account, you can add fun items to your name, like: @Sandi.Captures
- For brands, try to keep the name short, like: @TechTrendz
Tips:
- Minimize special characters
- Include your name or keywords related to your brand
Write a Compelling Bio with Keywords
Make your bio catchy and informative:
- Mention your niche or personality
- Use relevant keywords
- Add a call to action like “Follow for daily fitness tips.”
Examples:
- Photographer: “Capturing moments | DM for bookings | #TravelPhotography”
- Business: “Organic Skincare | 100% cruelty-free | Shop Now”
Use a Professional Profile Picture
The profile picture is people’s first impression of your brand or you.
- For your profile: use your clear and smiling face
- For brands: Use your logo or brand’s introductory image
Tips:
- Images should be high-resolution
- Never use irrelevant or blurred pictures.
b. Choose a Consistent Niche
Choose a specific niche to focus your content and attract a target audience.
Identify Your Audience
Understanding your target audience is crucial.
- Are you sharing styling tips for fashion lovers?
- Or are you preparing a wonderful guide for nomads?
- Or are you giving food reviews for foodies?
How to pick your audience:
- Follow your passions and back your skills.
- Think about what topics can bring people to you.
- Use Instagram analytics to know who is visiting your profile
Example:
- For photographers, ‘Nature Photography’ or ‘Candid Portraits’ can be a good niche.
- For food-related businesses, ‘Healthy Recipes’ or ‘Street Food Reviews’ can well be the choice
Focus on a Specific Theme or Content-Type
Once you fix your niche, next you need to focus on a theme or content type to maintain brand consistency.
- Content types can be: videos, photo series, or reels.
- Themes can be: color pallets, visual style of the content, or caption style
Why does consistency matter?
- Consistency of the content develops a clear image of the brand in the followers’ minds.
- Similar content helps people to easily recognize your profile.
Example:
- Fitness niche: post reels with workout demos.
- Travel niche: post images using a specific filter in each one of them
2. Creating Engaging Content for target audience
a. Prioritize High-Quality Visuals
Visual content is the biggest weapon for grabbing first attention. So make sure the quality of your posts is top-notch.
Invest in good lighting
Photographs are more attractive when recorded in natural light. Taking pictures in the morning or afternoon “golden hour” will give them a warm and soft tone. You can use a ring light while working indoors.
Use editing tools
An image’s appeal depends on its final look. Editing tools like Canva or Lightroom can give your pictures a more professional and unique touch.
b. Leverage Instagram Reels
Reels have been proven to be a game-changer for Instagram. Now it is such a feature that gives maximum reach.
Make creative and trendy videos: focus on making unique content. Create jokes, dance, trends, or short informative videos.
Use popular music and effects: Mixing trendy music and viral effects will make your reels reach more people. Highlight your unique identity through reels.
c. Experiment with Carousel Posts
Carousel posts are a medium for displaying a wide range of images and content together. This can help you deeply connect with your followers.
- Share tutorials: Step-by-step guides showcasing your skills
- Tell relatable stories: Personal anecdotes that emotionally engage followers
- Create infographics: Educational and visually appealing content
3. Enhancing Reach
If your content reaches more people, you will likely have more followers. Follow these tricks to get more followers on Instagram:
a. Use Hashtags Effectively
Hashtags are Instagram’s express train. ‘ Using the right hashtags will help your content reach more people.
Mix niche and trending hashtags: Combine specific tags like #Foodie, #HealthyEating with trending ones like #ViralFood, #TrendingNow.
Research using tools: you can use Flick or Hashtagly to research hashtags. These tools will help you find relevant and trending hashtags.
b. Geo-Tag Your Posts
Do you know posts with Geo-tags attract local followers?
Tag your location: Assume you are in Darjeeling. Tagging ‘Darjeeling’ or a specific cafe of the hill station in your post will make it accessible to locals.
Add location in events or travel posts: Have you ever attended a special event and taken pictures? If you tag the location, the audience will easily find you.
This trick is true not only for local followers but also for global reach.
c. Post at the Right Time
Time is an important factor for Instagram posting. Timely posts boost outreach.
- Analyze your audience activity: navigate to your Instagram insights and check when your followers are most active.
- Post at pick hours: In most cases, morning or evening posts get a good response. However, if your audience is ‘night owls,’ then posting at night is a better option.
Also read: The Best Times To Post On Social Media In 2025
4. Boosting Engagement to Get More Instagram Followers
In parallel to growing your followers on Instagram, it is also important to build connections with them. Engaging with your followers will not only retain them but also reach more people.
Let’s see how you can increase your Instagram engagement:
a. Respond to Comments and DMs
Interacting with followers is key to building strong relations on Instagram.
Reply to comments: Always respond to show followers you value them. Simple replies like “Thank you so much! Glad you liked it” build strong connections.
Respond to DMs: If someone DMs you a question or praises you, don’t be late to reply.
Build relationships: regular replies to private messages and comments will cultivate trust and interest among your followers.
b. Create Interactive Stories
Interactive stories mean having some fun with the followers!
Add polls and quizzes: For instance, if you share content on fashion, post a poll: “Which outfit do you like more?” Or, drop a quiz like: “Guess the brand of this dress!”
Use slider and questions: Suppose you have posted a new video. Add a slider in your story, “Rate this video out of 10. ” Or post a question, “What content do you want to see next?”
Keep a countdown: add a countdown for big events or new posts. This will make your followers more curious.
c. Host Instagram Live Sessions
Share Behind-the-scenes: Show the story behind your work. Like: “Let me show you how I plan my photoshoots!” Live sessions like this can boost engagement and create long-lasting impressions on your followers.
5. Collaborations and Promotions
Strategic partnerships quickly expand your reach by accessing new audiences.
a. Partner with Influencers
Choose influencers whose followers match your target audience.
Plan joint live sessions or co-created content to tap into their follower base.
b. Cross-promote with Brands
Partner with complementary brands in your niche.
Create joint campaigns or challenges that benefit the growth of both accounts.
c. Host Contests and Giveaways
Set simple rules: “Follow, tag 2 friends, share this post.”
Offer valuable prizes your audience wants—gift cards or branded items.
6. Leveraging Instagram Tools and Features
Leverage Instagram’s latest features and tools to boost follower growth in 2025.
Let’s learn how these Instagram tools and features can be put to work:
a. Utilize Instagram Ads
Increase relevant followers by posting ads targeting a specific demography.
- Why Instagram ads?: You can reach your target audience by posting Instagram ads. Suppose your content is based on fitness or health tips. Setting advertisements will help you target people already interested in these niches.
- Customize your ads: Create ads with your content, captions, and visuals that capture user attention when scrolling.
- Use CTA: Call to action, like “Follow us for more tips!” or “Click to learn more!” can help attract your followers.
b. Use Analytics Tools
Track your performance using Instagram Insights or third-party tools.
- Use Instagram Insights: Track post performance and optimal posting times
- Try third-party tools: Hootsuite, Sprout Social, or Later for deeper analysis
- Make data-driven decisions: Post when your audience is most active
Conclusion
Growing Instagram followers in 2025 requires profile optimization, engaging content, strategic collaborations, and leveraging platform tools. Focus on an attention-grabbing bio and connect with your audience through reels, carousel posts, and interactive stories.
But hey, does the process explained in this blog seem daunting?
No worries! Book a free consultation with our experts, who will personally guide you on how to steer your Instagram profile towards building a strong follower base. With our experienced team, you can make a perfect start and make your dream come true.
