How to Get More Followers on Instagram: 7 Proven & Powerful Tips for Success in 2025

Are you planning to get more followers on Instagram in 2025?

Not yet! Then read this –

Instagram followers are projected to exceed 1.44 billion in 2025! Nearly 30% of worldwide internet users are connected to Instagram.

So, here is a golden chance to boost your personal and brand identity and thrive in the fast-growing social media landscape.

Having more followers on Instagram is not just about popularity. It is now an essential part of life—be it personal, professional, or business.

Let me give you an example of how you will benefit from increased followers as a content creator, influencer, or business owner:

• Expand your reach: your content will reach out to thousands even millions of people
• Influencer Partnership: brands want to partner with those who have a lot of followers
• Brand trust: more followers means people’s trust and interest
• More sales: a surge in Instagram followers will lead to more sales of your products or services

So you see, followers are not just a number – it is power.

In this blog, we will discuss how to get more Instagram followers in 2025. We will highlight how you can scale up your Instagram followers with the updated strategies of 2025. Let’s dive into it!

1. Setting Up for Success

a. Optimize Your Instagram Profile to increase followers on Instagram

The first step to gain more followers on Instagram is to set up a perfect profile. Keep this in mind – your bio is your online identity. This helps you create the first impression for your new visitors. So make it attractive and professional. Below are a few useful tips –

Create a Memorable Username

Your username should be easy to remember and match your or brand’s personality. For example:

• If it is a personal account, you can add fun items to your name, like: @Sandi.Captures
• For brands, try to keep the name short, like: @TechTrendz

Tips:

• Minimize special characters
• Include your name or keywords related to your brand

Write a Compelling Bio with Keywords

Your bio is the place where visitors will get to know about you for the first time. Make it catchy and informative.

• Mention about your niche or personality
• Use keywords that connect visitors to your profile
• Add a call to action (CTA) like: ‘Follow for daily fitness tips’ or ‘Shop our latest collection below!’

Tips:

• If you are a photographer then you can add in your bio: “Capturing moments | DM for bookings | #TravelPhotography“
• For businesses: “Organic Skincare | 100% cruelty-free | Shop Now“

Use a Professional Profile Picture

The profile picture is people’s first impression of your brand or you.

• For your profile: use your clear and smiley face
• For brands: Use your logo or brand’s introductory image

Tips:

• Images should be high-resolution
• Never use irrelevant or blurred pictures.

b. Choose a Consistent Niche

Following a certain path will help you get more followers on Instagram. First, decide on a niche. A niche is a subject or content type on which you must focus your profile. It will help you become popular among a certain group of people.

Identify Your Audience

Understanding your target audience is crucial.

• Are you sharing styling tips for fashion lovers?
• Or are you preparing a wonderful guide for nomads?
• Or are you giving food reviews for foodies?

How to pick your audience:

• Follow your passions and back your skills.
• Think, about what topics can bring people to you.
• Use Instagram analytics to know who is visiting your profile

Example:

• For photographers, ‘Nature Photography’ or ‘Candid Portraits’ can be a good niche.
• For food-related businesses, ‘Healthy Recipes’ or ‘Street Food Reviews’ can well be the choice

Focus on a Specific Theme or Content-Type

Once you fix your niche next you need to focus on a theme or content type to maintain brand consistency.

• Content types can be: videos, photo series, or reels.
• Themes can be: color pallets, visual style of the content, or caption style

Why does consistency matter?

• Consistency of the content develops a clear image of the brand in the follower’s minds.
• Similar content helps people to easily recognize your profile.

Example:

• Fitness niche: post reels with workout demos.
• Travel niche: post images using a specific filter in each one of them

c. Use Keywords Strategically

Using the right keywords might give people more access to your profile. Keywords are those words or phrases that people use on search bars to find content.

Include Searchable Keywords in Your Name

Use keywords in your profile name that are relevant to your niche.

Example:

• For travel bloggers, the name might be ‘Yash| Travel Diaries’.
• ‘Amit| Fitness Trainer’ can be a good fit for fitness coaching.

Add Keywords to Your Bio

Add keywords related to your niche on your bio.

• If you work on fashion, you can try something like these: ‘Helping your style better | Outfit ideas & hacks.’
• For food niche: ‘Food lover | Sharing recipes & reviews.’

Incorporate Keywords in Captions

Use your niche-related keywords in every post caption.

For example:

• If you are posting travel content, use hashtags like #TravelGoals, #Wanderlust, and #BeachVibes in captions.
• Place keywords naturally in your content.

2. Creating Engaging Content to Get More Followers on Instagram

a. Prioritize High-Quality Visuals

Visual content is the biggest weapon for grabbing first attention. So make sure the quality of your posts is top-notch.

• Invest in good lighting: photographs are more attractive when recorded in natural light. Taking pictures in the morning or afternoon “golden hour” will give them a warm and soft tone. You can use a ring light while working indoors.
• Use editing tools: An image’s appeal depends on its final look. Editing tools like Canva or Lightroom can give your pictures a more professional and unique touch.

b. Leverage Instagram Reels

Reels have been proven to be a game changer for Instagram. Now it is such a feature that gives maximum reach.

• Make creative and trendy videos: focus on making unique content. Create jokes, dance, trends, or short informative videos.
• Use popular music and effects. Mixing trendy music and viral effects will make your reels reach more people. Highlight your unique identity through reels.

c. Experiment with Carousel Posts

Carousel posts are a medium for displaying a wide range of images and content together. This can help you deeply connect with your followers.

• Share How-Tos or tips: If you have a special skill, share step-by-step tutorials on it.
• Tell stories: share personal anecdotes your audience can relate to. This will engage them emotionally.
• Share information with infographics or images: use educational and visually stunning content to engage followers.

3. Enhancing Reach

If your content reaches more people you will likely have more followers.  Follow these tricks to get more followers on Instagram:

a. Use Hashtags Effectively

Hashtags are Instagram’s ‘express train. ‘ Using the right hashtags will help your content reach more people.

• Blend niche-specific hashtags with trending ones: Imagine you are a food vlogger. Use niche-specific hashtags like #Foodie, #HealthyEating, #DesiDelights, and at the same time, add hashtags like #ViralFood or #TrendingNow to enhance your reach.
• Do your research using tools: you can use Flick or Hashtagly to research hashtags. These tools will help you find relevant and trending hashtags.

b. Geo-Tag Your Posts

Do you know posts with Geo-tags attract local followers?

• Tag your location: Assume, you are in Darjeeling. Tagging ‘Darjeeling’ or a specific cafe of the hill station in your post will make it accessible to locals.
• Add location in events or travel posts: Have you ever attended a special event and take pictures? If you tag the location, the audience will easily find you.

This trick is true not only for local followers but also for global reach.

c. Post at the Right Time

Time is an important factor for Instagram posting. Timely posts boost outreach.

• Analyze your audience activity: navigate to your Instagram insights and check when your followers are most active.
• Post at pick hours: In most cases, morning or evening posts get a good response. However, if your audience is ‘night owls’ then posting at night is a better option.

Also read: The Best Times To Post On Social Media In 2025

4. Boosting Engagement to Get More Instagram Followers

In parallel to growing your followers on Instagram, it is also important to build connections with them. Engaging with your followers will not only retain them but also reach more people.

Let’s see how you can increase your Instagram engagement:

a. Respond to Comments and DMs

Interacting with followers is key to building strong relations on Instagram.

• Reply to comments: Don’t ignore comments on your posts, reply to them. Suppose, someone writes on your post, “Wow, such a lovely picture!” – you can respond like, “Thank you so much! Glad you liked it.” Your followers will think you value them.
• Respond to DMs: If someone DMs you a question or praises you, don’t be late to reply.
• Build relationships: regular replies to private messages and comments will cultivate trust and interest among your followers.

b. Create Interactive Stories

Interactive stories mean having some fun with the followers!

• Add polls and quizzes: For instance, if you share content on fashion, post a poll: “Which outfit do you like more?” Or, drop a quiz like: “Guess the brand of this dress!”
• Use slider and questions: Suppose you have posted a new video. Add a slider in your story, “Rate this video out of 10. ” Or post a question, “What content do you want to see next?”
• Keep a countdown: add a countdown for big events or new posts. This will make your followers more curious.

c. Host Instagram Live Sessions

• Share Behind-the-scenes: Show the story behind your work. Like: “Let me show you how I plan my photoshoots!” Live sessions like this can boost engagement and create long-lasting impressions on your followers.

5. Collaborations and Promotions

The most powerful way to get more followers on Instagram in 2025 is to partner with the right people and run interesting campaigns. This allows you to reach a new audience and increase your account’s credibility.

Let’s see how all of these work:

a. Partner with Influencers

Work with influencers and reach out to their audience.

• Find the right influencers: Select influencers according to your content type. For example, if you make travel content, work with influencers whose followers are travel enthusiasts.
• Plan for suitable collaboration. For example, imagine you are in a live session with the influencer and sharing travel tips.
• Boost visibility with influencer marketing: When influencers talk about your product or service their followers start taking interest in your account.

b. Cross-promote with Brands

Make funny and profitable content working with complementary brands.

• Connect with associated brands: Choose brands that match your content. For example, if you create fitness-related content, you can partner with a protein shake brand.
• Make collaborative campaigns: For instance, run a “Style Challenge” in collaboration with a fashion campaign
• Add followers from both sides: Seeing this collaboration followers of both brands will start pouring in your account.

c. Host Contests and Giveaways

Giveaways are wonderful ways to attract fresh followers.

• Keep your conditions easy: Give them simple conditions like – “Follow us, tag 2 friends, and share this post on your story to participate!” This will make life easy for followers to participate.
• Give attractive gifts: Your audience should like gifts, such as gadgets, gift cards, or branded items.

6. Leveraging Instagram Tools and Features

Instagram is introducing new features and tools regularly increasing the effectiveness of user’s accounts. It will be easy to get more followers on Instagram in 2025 if you can properly use these facilities.

Let’s learn how these Instagram tools and features can be put to work:

a. Utilize Instagram Ads

Increase relevant followers by posting ads targeting specific demography.

• Why Instagram ads?: You can reach your target audience by posting Instagram ads. Suppose, your content is based on fitness or health tips. Setting advertisements will help you target people already interested in these niches.
• Customize your ads: Create ads with your content, captions, and visuals that capture user attention when scrolling.
• Use CTA: Call to action like “Follow us for more tips!” or “Click to learn more!” can help attract your followers.

b. Explore Instagram Shops

Use shippable posts to attract e-commerce enthusiasts.

• What is Instagram Shop?: This feature allows you to directly display your products on your profile – this is effective, especially for e-commerce businesses.
• Create shippable posts: Let’s say, you sell custom jewelry. Add shop tags for each image upload so that viewers can directly see the product details and prices.
• Increase your followers besides increasing sales: It is easy to make direct connections with the viewers through shoppable posts. It increases their interest in your brand.

c. Use Analytics Tools

Track your performance using Instagram Insights or third-party tools.

• Advantage of Instagram Insights: This gives detailed information about your posts, stories, reels, and followers’s activities. You get to know which content is performing and what time to post to get the maximum views.
• Use third-party tools: Tools like Hootsuite, Sprout Social, or Later can help you perform deeper analysis.
• Take data-driven decisions: For example, if you discover that your audience is mostly active between 7-9 pm, post during these hours.

7. Building Long-Term Growth to Get More Followers on Instagram

Lasting trends on Instagram require a powerful strategy that not only gets you more followers but also helps you emerge as a brand.

a. Develop a Signature Style

Create a distinct visual identity that can make you easily recognizable.

• Why signature style is important? Daily thousands of content are posted on Instagram. You need some uniqueness in your content to stand out from the crowd.
• How to go about it?:
  • Choose color pallet: If you work on natural products, using green and white in your content will make it relatable to your brand.
  • Consistent editing style: Editing the images inside your posts with a certain filter will maintain visual continuity.
  • Font and template: Use specific fonts and design templates for infographic posts.
• Example: Suppose Instagram influencer @minimalist_kitchen always uses white and black as the background in the content to give it a unique identity.

b. Repurpose Content

Share your Instagram content on other platforms and reach more people.

• One content different platforms:
  • Instagram Reels –> YouTube Shorts: Suppose, you have posted a 15-minute fitness routine reel on Instagram. You can share that on YouTube Shorts.
  • Carousel posts–> Pinterest Board: Share your Instagram Carousel posts on Pinterest as a board.
• Why is this important?:
  • Different platforms have different audiences. Sharing on multiple platforms can increase the reach of your brand.
  • You can save your time and effort.
• Example: Let’s assume you have created a reel on cooking recipe. Share some high-quality images of it and a step-by-step recipe board on Pinterest.