Have you heard that PR teams manage Bollywood and cricket celebrities? Probably you have. Did it spark curiosity in you—like, who are these PR guys, and how to be one? After all, you get the chance to meet the celebrities of your dreams! Sounds exciting? Yes, Digital PR, or public relations, has emerged as a lucrative career in India as celebrities and businesses have started recognizing PR specialists for their ability to build trust and brand awareness among stakeholders in this highly competitive age.
PRCAI revealed a promising report that says the Indian PR industry is projected to reach 3500 crores by the year 2027, at an annual growth rate of 11%. Public image has become the new oil for businesses, and that is driving the demand for PR professionals in 2024.
With a 6 lakh salary for PR specialists, it is one of the most lucrative careers for those who are interested in the creative field of communication.
In this blog, we will primarily discuss some of the highest-paying careers available in PR in 2024.
Why choose PR as your career?
Needless to say, PR is white-collar and high-profile at the same time. Moreover, there are ample advantages to being in this highly coveted profession. Let’s dive deeper into this:
Endless Demand
Along with marketing, PR also plays a crucial role in driving the growth of a business, so there will always be a high demand for PR professionals. While big businesses tend to hire more seasoned professionals, smaller agencies will welcome freshmen too if they have the right qualities and qualifications. So the entry-level barrier is low in this career, and everyone gets a fair chance to prove their mettle in this field.
You get the opportunity to work in many sectors and a wide range of domains.
PR is all-pervasive. That means it is needed in all industries, be it media, entertainment, fashion, education, health, tourism, consumer goods, technology, automotive, or financial services. Hardly any career provides such a wide pool of choices. You can select your industry as per your interests. Even if you are bored with one, you can easily switch to another.
Creativity at the Core
PR is creativity personified. The best-paid PR jobs are those where you have to showcase your creative side. That means jobs that demand out-of-the-box thinkers. Often, you have to come up with a unique story—a trait of the creatives you see! You should also know how to leverage technology.
Matchless Career Growth
If you have the right skill inside you and if you can work hard, you will see yourself on a rollercoaster ride in your career, where you will see yourself move up the ladder too fast too soon. There is no dearth of positions in this career, unlike others. If you are fit for this industry, you will be blown away by the unprecedented growth this field offers you.
Stepping Stones to Entrepreneurship
As PR will teach you the skills of building trust among people with the art of effective communication, you will soon grab the inside story of how a business runs and grows. You will have ample room for building innovative campaigns and going for personal meetups in your career. If you look closely at it, these are vital elements of a business. So why not get enticed to start your PR consultancy or agency down the line?
But what skills are essential for a career in PR?
You have already become familiar with one vital skill for PR: creativity, after reading through this blog. However, you need some additional skills to launch your lucrative career in PR. Let’s explore them one by one:
- You need to have excellent written communication skills, like drafting engaging blogs, articles, and press releases. Storytelling is a key aspect of connecting with people, and you should be a master of it.
- You also need exceptional verbal communication skills like active listening and public and in-person speaking abilities. You must find a way to express your thoughts clearly.
- You must possess a strong understanding of social media platforms like Facebook and Instagram and the knowledge of how to manage a brand’s voice on such media.
- Honesty is a must-have virtue for a PR professional. You can’t build trust among people about the company you work for unless you are truthful deep inside. This quality is tested the most when the company is in crisis and you have to revive the lost image of the brand. Lies and false promises are not going to save you, but honesty will.
The highest-paying PR jobs in India
Now is the time to disclose the top PR positions in India in 2024:
- PR Manager (Average annual salary: ₹ 7 lakhs)
As a public relations manager, you have to promote your company’s brand. But how do you do that? You can use various channels, like organic or paid campaigns, press releases, articles, and blogs, to promote your company’s offerings.
- Director of Communication (Average annual salary: ₹ 16 lacs)
A communication director inspects the overall communication strategies of an organization. Under this role, you have to oversee PR, marketing, and internal communication. One can reach this position after acquiring several years of experience in PR. No wonder the package is so high!
- PR Consultant (Average Annual Salary: ₹ 6 Lakhs)
Businesses hire them to provide valuable advice on strategies that will uphold and grow the brand image. PR pros may attain such a high position if they have a strong track record.
- PR Specialist (Average Annual Salary: ₹ 6 Lakhs)
Every company needs someone to act as its spokesperson who can interact with the public. It is the PR specialist who does this job. A PR specialist is the go-to person when companies launch new products or conduct press conferences or press releases.
Final Thoughts
Public relations has a close connection with many other fields like marketing, media, communication, public affairs, and more. So an experience in PR will open up multiple doors for you, giving you many opportunities to work on a multitude of highly acclaimed work profiles.
If you are creative inside, have a passion for communication, and love technology, a career in public relations will be truly rewarding for you.
