About the role

Develop end-to-end social media strategies for clients across BFSI, healthcare, consumer and corporate brands, aligned with their business and communication goals.
Build monthly content calendars, campaign ideas and platform-wise plans for Instagram, LinkedIn, Facebook, X and YouTube.
Work closely with the creative, video and copy teams to brief, review and approve posts, reels and carousels.
Track trends, formats and platform updates, and turn them into timely content opportunities for clients.
Plan and coordinate influencer collaborations and paid social boosts with the media buying team.
Monitor performance, analyse insights and prepare monthly reports with clear learnings and next steps.
Manage community engagement, brand tone of voice and online reputation for client accounts.
Present strategies and reports to clients and handle day-to-day client communication on social media.
Contribute to pitches and proposals for new business.

Qualifications

2–4 years of experience in social media strategy or management, preferably at a digital or PR agency.
Strong understanding of Instagram, LinkedIn, Facebook, X and YouTube, including reels and short-form video.
Hands-on experience with Meta Business Suite, scheduling tools and social analytics.
Excellent written communication and copywriting skills in English; Hindi or Bengali is a plus.
Creative thinking with a data-driven approach to content.
Ability to manage multiple client accounts and deadlines.